Big data drives high performance for Cars.com

Web businesses have long realized that a direct line can be drawn between revenue and the quality of user experience. Measuring that experience on a wide scale has become a leading big data analytics endeavor, one embraced by Cars.com. By analyzing data from 12 million monthly website visits, the company is optimizing the user experience for its shoppers -- and gaining deep operational insight and fraud prevention capability in the bargain.Ray Romano Paris Hilton Adam Sandler Derek Jeter Jennifer Lopez Rick Warren Scarlett Johansson Katie Couric Maria Sharapova Valentino Rossi