When the Open Source Initiative (OSI) was formed in 1998, one of the important objectives of those involved was to create a phrase that can be used to represent all the values of software freedom easily in everyday speech. The phrase "open source" was intended to become a strong, respected brand representing the values of software developers across the software freedom communities. The OSI website says:
U2
Tiger Woods
Steven Spielberg
Howard Stern
50 Cent
Cast of The Sopranos
Dan Brown
Bruce Springsteen
Donald Trump
Muhammad Ali
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