Box buys Crocodoc to display files more beautifully in any browser

Box has acquired Crocodoc, a five-year-old company that provides technology to display and annotate documents at high fidelity in a browser. It is Box's first acquisition since 2009. Crocodoc is geared toward developers today -- its technology is used by LinkedIn, Yammer, SAP, and Box rival Dropbox, among others -- but CEO Ryan Damico says the company has always wanted to reach end-users directly. Integrating the technology into Box's document storage and collaboration service will help it reach that goal.Rachael Ray Dave Chappelle Larry the Cable Guy Tyra Banks George Lopez Regis Philbin Serena Williams Ryan Seacrest Wolfgang Puck Venus Williams